Chameleon is a strategy-led PR firm (a Global PR Network partner) specialising in technology driven B2B and technology brands. It specialises in working with clients in transition, using integrated digital marketing, measurable social media campaigns and public relations to transform how a brand is perceived.
Digital marketing campaigns, social media strategy and integrated public relations sit at the heart of Chameleon’s strategic approach to communications, with every PR campaign taking its lead from a carefully researched focus on the target ‘communities of interest’ to change perceptions.
Addressing owned, paid and earned media, Chameleon creates a coalition of support -such as industry analysts, customer advocates and celebrity endorsement- to underpin its integrated PR campaigns and create powerful PR materials to drive media relations and secure media coverage.
Chameleon’s highly-targeted integrated PR and social media campaigns are planned meticulously to increase brand awareness and increase lead generation. The effectiveness of digital marketing, social media and public relations programmes are measured and evaluated ruthlessly to deliver a powerful and tangible ROI.
Chameleon implements award-winning integrated public relations campaigns across the UK, Europe, EMEA and globally through its international PR network. Chameleon employs the best public relations professionals in the industry, recruiting exclusively from Russell Group universities and training all its PR and digital marketing consultants through its proprietary R.Evolution PR development programme.
- Public relations (B2B PR)
- Media relations
- Analyst relations
- Social media campaigns
- Online marketing / SEM
- PR consultancy
- Digital strategy
- Viral video seeding
- Content creation